Cheers to 2024!

Happy New Year!  Even though I am (a few weeks) late, I wanted to express my thankfulness for an exciting new year.  Thank you to EVERYONE who made Løv Bridal Sartorial a success in our first year, whether you bought a dress/suit, shared our posts, told friends about us or gave us an encouraging note, we appreciate you!  I am so thankful for all the customers, especially those who have become our friends!

Bridal has been a part of me for over half my life, since I was 16 years old.  No kidding, I have helped thousands of brides throughout my life and am so honored to be able to do so in our own boutique. No matter what life has thrown as us, I have always known I wanted to be there for brides during this time of their lives.  Over the past 6 years, Oscar and I bought this building and completely renovated the upstairs to live in.  With the help of great family and friends, we renovated what is now Løv Bridal Sartorial in 5 months!  Whew!   

You are letting me live my best life, where I get to do what I love while still getting to have lunch with my kids (they usually bring lunch downstairs to me!).  I get to work with my best friend to create bespoke suits in a truly tag team effort.  Oscar is truly the fabric expert and can help find the perfect shade of whatever color you are dreaming while I do the measurements.  It is so rewarding to exceed expectations in custom suiting because of the amazing fit and fabrics.

We continuously seek out the best makers in Europe so you can find truly unique pieces at Løv Bridal Sartorial. I had a bride tell me today she had all of these ideas in her head but she hasn’t been able to put them all together in one dress until now.  That is why we do what we do: to make you feel extraordinary.  There is only one you, and we help you feel as amazing as you look.

Cheers to 2024 and we can’t wait to create something beautiful with you!

With Løv,

Oscar and Katie Durán

Throwback to our official Fremont Area Chamber of Commerce Ribbon Cutting in April. Thank you to Matt Mueller with FNBO, Fremont Chamber representative (and friend!) Mandy Ostdiek and Mayor Joey Spellerberg. Magnus and London were excited to use the big scissors: Cozette was not happy she didn’t get to use them. :)

Made with Løv

Beautiful wedding dress with detachable sleeves and sparkle tulle from Julie Vino.

I have always loved wedding dresses. I still remember one of my many Barbie dolls from when I was about six. She had a short wedding dress, presumably to wear to her reception, but also came with a removable overskirt and detachable sleeves. I would spend hours creating different wedding scenes with her different outfits. Fast forward almost 30 years and I get to have life sized version of that in our boutique! We have removable overskirts and sleeves are so popular right now.

One of the things I am really proud of is the ability to customize our wedding dresses so much. Typically, a dress will come in one cut and then maybe come in 2-3 colors. This is because they are mass produced in factories and they don’t have the time or resources to customize. These companies want to get as many wedding dresses out as they can.

However, we carefully selected designers who still have the heart for fashion, wedding dresses and the process. They have their own makers in house creating the dresses to their clients’ needs. I texted Stacey from La Curve and asked if she could put the lace top of one wedding dress with the flowy skirt of another wedding dress and add drapy sleeves, and she said yes! I emailed Mozey (Who has an 8 hour time difference in Tel Aviv) if he could line a skirt, close up the V in the front and extend the lining from side seam to side seam instead of a V shape. He replied to me in the middle of his night to say absolutely.

We are creating international relationships to create dream dresses for women. I still get to play dress up, except now I am helping women find the dress they will wear for one of the most memorable days of their lives.